While athlete compensation varies by individual, here are some general guidelines for pricing your deal to maximize your ROI
Costs for Appearances, App Downloads, and others are too specific to offer pricing guidance and thus you should compensate Athletes with what meets your budgeting needs. However for Social Media Campaigns MOGL is able to offer high-level guidance on pricing deliverables based on the follower count range of the Athletes - which is your best upfront proxy to predict organic reach of a social media deliverable
Typical Compensation Ranges by Follower Tier
While exact rates vary based on the athlete, audience engagement, and deal structure, below are some general ranges to help you budget effectively.
Key Notes on Pricing
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Content Type Variations: Rates differ depending on the deliverable (e.g., short-form video, static post, story). The more time and production effort required, the higher the compensation range.
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Other Deliverables: For things like event appearances, app downloads, or custom activations, brands should set a price point they can afford. Athletes will self-select into opportunities that fit their expectations.
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ROI Consideration: Matching compensation to expected outcomes is the best way to maximize return on investment. Paying for reach is only one part of the equation—engagement and authenticity are just as important.