Follow these steps to effectively create a deal on MOGL that pays athletes based on their performance in driving sales
While many athletes prefer guaranteed, up-front payments, some are open to performance-based agreements such as commission or affiliate-style deals. These deal structures allow athletes to earn compensation when they successfully drive sales, while also aligning with your brand’s goal of tying marketing spend directly to revenue outcomes.
MOGL makes it easy to set up commission-based deals while ensuring compliance and transparency for both your brand and the athlete. Here’s how:
Step 1: Create and Title Your Deal Clearly
When setting up a deal in MOGL, use a clear naming structure that reflects your brand and the campaign type. For example:
"BrandName – Affiliate Campaign."
This makes it easy for athletes to recognize the nature of the opportunity.
Step 2: Outline Tracking in the Description
In the job description, explain exactly how performance will be measured. This could be:
-
An affiliate tracking link
-
UTM codes tied to purchase behavior
-
Coupon codes to attribute sales back to an individual athlete
Clarity here ensures athletes understand how their performance will be tracked and compensated.
Step 3: Incentivize Initial Content with a Deliverable
Set the first deliverable as a standard content deliverable with a guaranteed flat payment. For example:
"Instagram Reel – $100."
This upfront incentive motivates athletes to get content live, ensuring your campaign launches smoothly while creating a baseline opportunity for the athlete.
Step 4: Add a Performance-Based Deliverable
Set a second deliverable as a Custom Deliverable tied to performance outcomes. This might look like:
"Custom Deliverable – $250 released once 50 sales are achieved."
By structuring pay-for-performance this way, athletes see clear benchmarks and rewards, while brands only pay once real results are delivered.
Step 5: Communicate Before Hiring
Before hiring an athlete, send them a message through MOGL to confirm they understand the commission structure. This ensures transparency from the start and avoids any confusion about how compensation will be earned.
Step 6: Track and Review Performance
Monitor athlete-driven performance throughout the campaign. Track monthly sales, coupon code redemptions, or affiliate link conversions to measure results. At the end of each month, review whether athletes have met their predefined goals.
Step 7: Post New Deals for Ongoing Earnings
If an athlete qualifies for additional commission payouts, create a new deal that reflects the bonus payment. For example:
"BrandName – Affiliate Commission Payout (Month 2)."
This approach:
-
Keeps payments transparent
-
Ensures compliance through MOGL
-
Allows athletes to keep earning as they continue driving results for your brand