---
title: What’s Different Between the Starter, Professional, and Elite Subscriptions?
description: Differences of subscription offerings
---

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# What’s Different Between the Starter, Professional, and Elite Subscriptions?

## There are key differences between the three subscription tiers. Here's a quick overview about the main differences

### **Quick takeaways**

- **Starter ($0/mo, 50% service fee)**: fully self-serve. Best to test NIL with a light budget. Hire and manage 1 athlete at a time.
- **Professional ($250/mo, 20% service fee)**: advanced tools + priority support + analytics. Best for brands running campaigns regularly. Hire and manage up to 500 athletes at a time.
- **Elite (custom)**: white-glove, end-to-end campaign management and reporting. Best for larger, complex programs. MOGL will hire and manage up to 10,000 athletes at a time for you.

All tiers use MOGL’s **AI-powered NIL platform** and access a network of **30,000+ athlete influencers**. 

 

### **In Summary**

Starter works for simple campaigns, Professional suits brands running multiple campaigns with analytics needs, and Elite is designed for sophisticated, large-scale programs requiring strategic partnership and content production.<https://www.mogl.online/brands/pricing>​

All three tiers leverage MOGL's AI-powered platform to connect brands with college athlete influencers, ensure NCAA compliance, and provide access to authentic Gen-Z audiences through athlete-driven content

 

### **At-a-glance comparison**

| **Capability** | **Starter** | **Professional** | **Elite** |
| --- | --- | --- | --- |
| Monthly price | **$0** | **$250** | **Custom** |
| Service fee on athlete payments | **50%** | **20%** | Custom |
| Campaign management | Self-serve | Enhanced tools + priority support | Fully managed, end-to-end |
| Athlete reach & matching | AI matching across MOGL’s college athlete marketplace | Same, plus quicker support and better economics for volume | Team sources, vets, and manages creators for you |
| Free campaign gifting | Not available | Available | Available |
| Analytics | Basic campaign tools | **Athlete Audience Insights™**: real-time performance + audience demographics | Same as Professional |
| Content / rights workflows | Standard creator deliverables & approvals | Same as Starter | **Creative strategy, production support, rights & approvals handled by MOGL** |
| Best for | Testing NIL, small pilots | Recurring programs needing scale & visibility | Large, complex, or hands-off programs |

*Analytics capability reference from MOGL’s Athlete Audience Insights coverage.* 

### **What you get in each plan**

#### **Starter — self-serve NIL testing**

- **$0/mo + 50% service fee** when you pay athletes.
- Use MOGL’s AI platform to discover and activate college athlete creators.
- Launch/manage campaigns yourself; chat-based support.
- Hire and manage 1 athlete at a time
- No free gifting
  
  *Ideal when you’re piloting NIL, running one-off posts, or learning the motion.*

 

#### **Professional — scale with better tools & economics**

- **$250/mo + 20% service fee**—lower fees make multi-campaign usage more cost-effective.
- **Priority support** and **enhanced platform features** for managing multiple athletes per job.
- **Real-time analytics** via **Athlete Audience Insights™** (impressions, engagement, reach, audience makeup)
- Hire and manage up to 500 athletes at a time
- Free gifting available
  
   
  
  *Ideal for growing brands and agencies running NIL regularly.*

 

#### **Elite — fully managed, agency-style execution**

- **Custom pricing**; MOGL’s team handles **strategy, creative, sourcing, production, compliance, payments, and reporting**.
- Includes **dedicated customer success** and **campaign content production & support**.
- MOGL will hire and manage up to 10,000 athletes at a time
- Free gifting available
  
   
  
  *Ideal when you want a turnkey partner or need complex, multi-market programs.*

 

 

### **How to choose: three practical questions**

**1) How often will you run NIL?**

- Infrequent or proof-of-concept → **Starter**
- Monthly/quarterly cadence → **Professional**
- Always-on or cross-channel programs → **Elite**

**2) Do you want to run it yourself or have a team own it?**

- DIY → **Starter/Professional**
- “Do it for me” → **Elite** (white-glove execution and reporting).

**3) Do you need audience-level insights to optimize?**

- If you need real-time performance and demographics to steer spend, **Professional** (and **Elite**) unlock Athlete Audience Insights™.

 

---

 

 

#### **For more details about each subscription go to: [https://app.mogl.online/subscription/plans](https://app.mogl.online/subscription/plans)**

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